overview
The practice behind the practice.
Not every idea has a client. This archive is where the typographic and brand instincts that show up in the paid work get sharpened — fast, unbriefed, and just for the craft.
It is part sketchbook, part portfolio: poster studies, wordmarks, and type experiments collected over years.
role & scope
personal practice · amsterdam- role
- Self-directed
- team
- Solo
- year
- ongoing
- scope
- posters · logo marks · typography
- tools
- Figma, Illustrator, Photoshop
- platform
- Print & screen
- Ongoing poster and type studies, refreshed continuously.
- A growing set of personal logo and wordmark explorations.
- The testing ground for techniques that reach client work.
challenge
Keep the hand sharp.
Client work rewards consistency; personal work has to reward risk. The challenge of an archive like this is staying genuinely experimental rather than safe.
Each piece is a small brief I set myself — a constraint, a grid, a single idea pushed as far as it will go.
process
Prompt
Set a tight self-brief — a word, a constraint, or a grid to react against.
Explore
Generate fast, wide variations without editing too early.
Refine
Pick the strongest direction and push the craft to a finish.
Archive
Catalogue the result so techniques carry into future work.
ux structure
Presented as a browsable grid — a dense wall of work that rewards scanning, with any piece expandable to full size.
- A masonry-style grid that mixes posters, marks, and type.
- Filterable by medium for quick browsing.
- Each piece opens to a full-bleed detail view.
final screens
design system
Less a system than a sensibility — high contrast, confident type, and a recurring monospace-and-serif pairing that ties the archive together.
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responsive / platform
The grid is built for screen but many pieces are designed for print first — the archive doubles as a record of work that lives on paper as much as on screen.
launch assets / extras
Occasionally a study graduates — a personal mark or poster becomes the seed of a real client identity. A few of those crossovers are collected here.
outcome
The archive keeps the craft moving between briefs — and quietly feeds ideas, marks, and type treatments straight back into the client work.